Are you searching out approaches to improve your business website? Want to provide your site visitors with higher user experience?
Creating a website isn’t enough, providing an outstanding user experience to the site visitors is even great important. So when you have invested huge efforts, business money and valuable time on building a strong online presence (business website) but nevertheless not getting preferred outcomes, it may be extremely annoying and poor website user experience can be the primary reason behind the complete situation.
A new year typically brings new resolutions. Start of a new year as the great time to test with new strategies to enhance their website performance, grow their audience and dive into new projects. This problem is like a plague that many web owners are dealing with. However, with the improvement in google search visibility, there are many essential elements that figure your search ratings, including web user experience.
In this article, I’m going to share 12 tips to help you improve your website’s user experience.
1: Website theme / having a plan
Do not just start designing your website. To make sure that your website is effectively meeting the needs of your site visitors. What pages are they going to view, what content are they going to read, and what offers are they going to convert on? Your website’s theme is key and must be minimal and useful.
2: Mobile Optimization & Mobile-friendly
Don’t forget about optimizing your web site for mobile. Smartphones are using large traffic to a number of websites and this makes it vital in your web site to be a responsive one. In case you don’t already know, 80% of internet users own a smartphone, and “Google says 61% of users are unlikely to return to a mobile site they had hassle having access to and 40% visit a competitor’s website rather”. You need to ensure that you are using a mobile responsive theme. Why? Due to the fact, within the past 3-4 years, mobile usability has increased significantly and more human beings are accessing your site through cellular gadgets. So it makes sense to have a website that works perfectly well on mobile platforms.
3: Typography and navigation
Typography is the artwork of arranging fonts. It involves the proper selection of typefaces and all other factors that might have an impact on a design. Depending on the fonts you used in your site, the font can make a huge difference and provides the user with a long-lasting influence. I usually advise the usage of Google fonts as they’re very popular and versatile.
On the other hand, while designing your website, navigation is fundamental, it is basically the map that shows the core places users can visit. There’s nothing worse than a site with a disorganized or complicated navigation interface. When enhancing your website’s navigation, it’s essential to make sure that your traffic can easily discover what they are searching out. For this reason, ensure that you have only appropriate menus item at the top navigation. Setting everything out there makes things too complicated and cluttered. A simple and clean navigation menu looks very appealing to the eyes and a visitor can find things easily.
4. Page Loading Time
In case your website isn’t speedy enough, the majority will leave it almost immediately
5: Use white spaces
Whitespace is a vital layout element that helps you break up the web page and increase readability. White spaces on your blog posts make your content material more appealing to
read and facilitate the reader to focus his attention on the factors that surround the textual content.
But, it’s important to realize that while white space is excellent for a friendly website
user experience (UX), the drawback is that it takes up your article’s area.
6: Images and graphics
Not every image is going to fit with the type of message you are trying to show your target audience. “A picture is well worth a thousand words” because it enables communicate a message much higher than written words do. Images are powerful but they gained do any good if they have not been created properly and optimized further. When using the images, try to select the ones having the high-resolution. Find out if they establish any connection with your website. Don’t attempt the use of stock images as they’re not as effective as the real ones.
One of the best recommendation for SEO (search engine optimization) best practices is to optimize your images. Many newbie bloggers and content material entrepreneurs do now not recognize that images are very important for search engine optimization and helps to enhance the user experience. If you need to boost your seek engine ranking you have to simply pay attention to your images. Use the right image compression device to compress your photographs to permit it to load faster and growth website speed. Moreover, using pictures and visuals will make your posts appearance extra appealing and stand out from the noise.
7: WEBSITE INFRASTRUCTURE AND SPEED
An easy but important part of an amazing website user experience is website speed. it is so important that it is one among Google ranking elements. Your website infrastructure as plenty with search engine optimization. No longer just due to speed — far from it. In truth, your infrastructure determines how Google crawls your website, views your link structure, and is familiar with how your traffic browses your website. At the same time as your website infrastructure and speed are critical to many things. Currently, Google page speed Insights modified their tools. Now, just about every website score extremely low. This could be Google’s manner of pushing all publishers a little bit more to speed up their sites. In reality, an article on the Econsultancy blog found out that 40% of web site customers will abandon a website that takes extra than 3 seconds to load.
Here are some simple tweaks in order to increase internet site speed
• Investing in an excellent web-hosting company will be the first step to enhance website speed. If you’re getting extra site visitors, a dedicated web hosting provider isn’t a terrible concept.
• Use a light theme to help increase website load speed and user experience. Spend money on a lightweight and useful theme.
• In case you are the use of WordPress, then caching your website can do the trick. There are many effective WP cache plugins that can help you.
• Additionally, you could use CDN. There are many CDN providers out there each unfastened and top class.
Cloudflare is one such service. It’s miles an unfastened software that allows you to upgrade to premium when you have high usage.
8: 404 Pages – Error
Depending on the size of your website, or how long it’s been around, you may actually have some pages or links here and there that aren’t working. And on top of all that, your site visitors won’t even let you know. When you are looking for something and the page isn’t there anymore, it indicates you a 404 error. Increased 404 isn’t good for search engine optimization and you might get penalized for it. But 404 error is something that happens manner more often than you think.
9: Improved call-to-action (CTA)
An essential part of all websites is a call to action (CTA) button. Once your visitors land on your web page, do they realize what to do next? They may not know what pages to view or actions to take if you do not offer them with some sort of course. Your CTA (call to action) needs to be available on each web page of your website. It will assist in getting the higher conversion and moreover adding to the unique user experience. Another essential attention is to place your call to action above the fold in order that users can easily view the button and respond to the same in case they are willing to. Providing your site visitors an easy chance of finding and reacting on CTA is a way to gain more conversions.
Call-to-action buttons are one of the many elements that suggest the next step user should tackle a web page. While a lot of us understand that, it could be smooth to fail to accurately use them to guide users via your website.
The purpose of your CTA could be anything from:
1- Collecting emails addresses
2- Directing visitors to your landing page
3- Introducing a new product
4- To share your article on social media
10: Generate a new sitemap
Your internal linking structure plays a massive role in your search rankings. Your XML sitemap file is a manner of telling search engines the hierarchy of content for your site.
Use an unfastened tool like this to better understand your XML sitemap. Look around your website for appropriate articles that take more than 2-3 clicks to reach out of your website’s homepage. Once you’ve found buried articles, try discovering some new methods to build them into your menu or sidebar structure so that they can be reached inside only a few clicks from your home page. This could do wonders for the search engine optimization of these articles and also can make finding relevant content material easier for your visitors. When you’re done, make sure to publish your sitemap URL to Google’s search Console to ensure Google crawls it quickly.
11: Include Social Share and Follow Buttons
Producing great content and offers only go so far if you aren’t giving your users the opportunity to share what you have. In case your website currently lacks social share buttons, you may be missing out on a lot of social media traffic it is generated from people already reading your blog! If this sounds new to you, social sharing buttons are the small buttons which are across the top or bottom of blog posts. They include icons of various social media website and allow you to share the page directly on the social media channel of your preference. These buttons act as a non-pushy tool that encourages social sharing out of your client personas. if you are looking for a few tools to get you at the ground, check out the two unfastened, social sharing tools SumoMe and Shareaholic.
These are the most important elements to consider; of course, there are many other small things that visitors often look for in a website but these are the first four you need to check and improve.
Bonus Tip: Consistency in Websites
Developing a consistent website means matching everything in a way so that it looks perfectly structured for the web audience. Right from the headline choice to design elements to the font choice and to the button style and colouring, everything should be themed to enhance the looks of the website. This will add to the navigation experience of the users in order to make it just awesome. Consistency matters as it will make your users switch from an element to another very smoothly.
Your website’s design may have a huge impact on your usual conversion rate, both bad and positive. To start enhancing your website, you first want to understand what your traffic expect from you. There is no doubt that virtual landscape is growing with a number of awesome factors. It is thus providing an incredible possibility to the users in the form of outstanding user experience. To elevate users’ experience a bit more, keep in mind to consider the above-mentioned points.