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PointofTech.com Cookies Policy

The cookies policy is effective Jan 1, 2022.
Last updated January 6, 2022

This Policy explains how PointOfTech.com use cookies and similar technologies to recognize individuals who access our websites and sub-domains (“users” or “you”) when they visit our website and interact with the content and ads that are posted on these websites. This Policy outlines the types of cookies and other similar technologies used on our websites, why we use them, and what your rights are to control the use of them. For a comprehensive understanding of the types of information that we collect, how we use the information that we collect, and why we collect certain types of information, please read our Privacy Policy.

By continuing to visit our website, you are agreeing to the use of cookies and other similar technologies for the purposes we describe in this Policy.

Click on one of the links below to jump to the listed section.

  1. What are Cookies ?
  2. Why Do We Use Cookies ?
  3. What is Do Not Track (“DNT”) ?
  4. How are Cookies used for Advertising Purposes ?
  5. How Can You Control the Use of Cookies ?
  6. Changes to our Cookies Policy
  7. Questions

What are Cookies?

Cookies are small data files which are placed on your computer or mobile device when you visit a website or use an online service. For example, cookies enable us to identify you and remember your preferences so we can enhance your experience on our websites. They also help us serve you ads relevant to your professional interests.

Why Do We Use Cookies ?

We use cookies for a variety of reasons. These cookies may be first party cookies (meaning that they are supported by PointOfTech) or third party cookies (meaning that they are hosted by a party other than PointOfTech, such as PointOfTech service providers and Partners). Cookies can be used to recognize you when you visit our websites or use our services and they allow us to bring you relevant advertising both on and off our websites,

We use several different types of cookies on our websites, including the following.

  • Analytical Performance Cookies: Analytical performance cookies help us monitor the performance of our websites and how users interact with it. These cookies provide us with information that allows us to improve our websites and services.
  • Flash Cookies: When you use one of our websites that employs Macromedia Flash Player, a small Flash Cookie may be used. The purpose of using these cookies is to store your flash player preferences and enhance your browsing experience.
  • Behavioral Advertising Cookies: PointOfTech and its Partners use behavioral advertising cookies in order to provide you with advertising which is tailored to your interests when you visit websites on and off our network. Behavioral advertising cookies analyze information about your interests and your browsing history, and provide you with advertisements on and off our network which matches these interests. Behavioral advertising is based upon your web browsing activity over a period of time – so it’s different than advertising you may see when you’re looking for something online using a search engine (e.g., Google, Yahoo, or Bing) or on the website you may be visiting at a particular time. As an example, you may be doing research on products and services related to data center virtualization. If a data center virtualization provider is conducting an advertising campaign on our network, as you browse the relevant portions of our sites, we may serve you with one of the advertisements of one of their solutions.

What is Do Not Track (“DNT”) ?

DNT is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission for the internet industry to enable internet users to control the tracking of their online activities across websites by using browser settings. The World Wide Web Consortium has been working with industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard. To date, no standard has been adopted. As such, PointOfTech does not generally respond to “do not track” signals.

How are Cookies used for Advertising Purposes ?

Cookies and other ad technology such as beacons, pixels, and tags help us to serve you ads relevant to your professional interests. They also help us to provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. Because your web browser may request advertisements and beacons directly from third party ad network servers, these networks can view, edit, or set third party cookies, just as if you had requested a web page from their site. Ads served by PointOfTech may also set third party cookies. We also use aggregate data from third parties and data from your activity on our websites. Unless you clear these cookies from your browser, we may use this information to:

  • deliver or display content or interest-based advertising that matches your professional interests and responsibilities
  • offer you opportunities to connect directly with your peers and with providers of technologies, goods, and services that may be of interest to you
  • detect and defend against fraud and other risks to protect our visitors.

How Can You Control the Use of Cookies ?

You have the power to control the use of cookies on your devices. You may modify your browser settings to accept or reject all cookies, or to prevent it from accepting certain cookies or certain types of cookies.  It may be possible to set your browser to not accept cookies and ask for your consent before each cookie is set on your device. If you modify your browser settings to prevent it from accepting all cookies, please be aware that the functionality of many of our websites will be impaired.

Please note that, although Flash cookies are stored on your devices in a similar fashion to standard cookies, they are stored in a different location. As such, you cannot manage these cookies directly from your browser. For information about how you can manage Flash cookies, please visit Adobe’s website.

For more information about how you can exercise your rights with regard to cookies, please select your browser or device from the list below and follow the instructions:


Changes to our Cookies Policy

If we decide to change our cookies policy, we will post those changes on this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this cookies policy periodically and become aware of modifications.


If you have any questions about this policy in general, please email contact@pointoftech.com.